Problem
Client needed their conference materials to engage attendees and reinforce takeaways from keynotes and workshops.

Solution
After performing QA and proofreading written content, fused the standard informational program with interactive workbook elements: dedicated space for writing prompts, graphic cues to encourage note-taking, and visual motifs to support creative thinking.

Result
Full-color printed program/workbook hybrid that attendees kept on file for reference long after the conference.